Is there method in this madness?

Fare City 1.1 is the fourth release I have done through the App Store and I thought I understood how things worked. I would submit the binary, wait a couple of weeks, receive the acceptance email one day at around 3-4pm, and the binary would be live in the App Store that evening (though eastern countries like Japan and Australia would get it almost as soon as the email arrived).

Yesterday I awoke to find that Apple had sent the acceptance email for 1.1 at 11pm local time, so most countries had been shipping the update for several hours before I knew.

Does this matter?

Well, I suppose not a great deal, but there is one of those many quirks of the App Store that makes it annoying. When you submit an application through iTunes Connect you have to supply a load of marketing material along with the application – the icon, screenshots, the product description, etc. (If you have localizations you need to provide descriptions and screenshots for each.) When you submit an update you will probably be changing a lot of this stuff. But for most of it you can’t! There is only one product description and one set of screenshots per application (per localization). So you have to wait until the update is actually in the App Store before you can update the materials.

So, for most of Friday if people looked at the App Store they would see that 1.1 was “coming soon”, even though iTunes showed that the app was version 1.1. Not exactly earth shattering, I admit, but hardly the slick marketing machine of Apple myth. I just can’t understand why Apple doesn’t include product description and screen images in the update – they already have to maintain a second copy of the app binary and icon anyway.

Well, time to climb off the soap box. The good news is that Fare City 1.1 is now in the App Store – enjoy.

2 Responses to “Is there method in this madness?”

  1. Alex Says:
    December 6th, 2009 at 11:11

    Man that does sound like a pain in the butt… Love the game man! Have recommended to tons of people who I know have downloaded it!! We compete to see who can do the best… Andnaturally I am 😉 I hope u keep updating or make another game cause I got tons of ideas!!!

  2. Finkly Says:
    December 7th, 2009 at 09:20

    Thanks Alex. We are still working away…

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