Of Game Releases and Sleep Depravation

Developers often think the products they create as their babies. The picture is of a proud parent looking fondly upon their offspring. But every parent knows that there another side – of sleepless nights, poop, vomit, and continual having-to-make-it-up-as-you-go-along because they don’t come with instruction manuals. So has been my last 48 hours!

The story begins with Fare City successfully submitted to Apple. There has been a collective sigh of relief. There has been a little celebrating. There has been some discussion about what needs to be prepared for the launch in the App Store. There has been some tinkering with the website. There is a sense of calm and movement towards preparedness.

Then, out of the blue, an email drops in my inbox at 2:41pm on Wednesday (September 16). Apple has approved the game. Cheers and high-fives ensue. But wait a minute, didn’t I set the availability date to September 17? And being based in Vancouver, isn’t it already September 17 in Australia and Japan?

So began an insane twelve-hour marathon to finish the website and … I can’t even remember all the other stuff we did that night! (And at this point I should disclose that most of the actual work was being done not by me but by my great friends, Kuni and Bruno.) We finally packed up around 2:30am.

Up early next morning with the noise of children being marshalled for school, I figured that the day could be rather more relaxed. After all, I just had update Facebook and Twitter, email a few friends and start reaching out in a few forums to begin the marketing activities. How hard is that? Well, as it turns out, doing those things is not too hard on their own, but when fifteen things are happening at once…

So last night became this morning again, with things finally winding up at little earlier at 1am with a new video in place. I have to say that iChat video is great for this type of working, but there were some very tired and grizzled faces staring across virtual meeting space by the end.

And today has continued in similar vein. All the work I had intended to do has been pushed back to next week and still the list is getting longer instead of shorter.

Oh well, there’s always the weekend to look forward to.

Now, does anyone know a good babysitter?

One Response to “Of Game Releases and Sleep Depravation”

  1. JPRaadt Says:
    September 25th, 2009 at 20:25

    Although it sounds like it’s been a bit grueling the last couple of days, I’d have to say it’s all worthwhile! I downloaded the game shortly after it’s release, and I’m loving it! The game play is easy to pick up, but difficult to master- the best way for a game like this! Keep up the good work!

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