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We interrupt this silence to bring you an important news flash

Man, it’s been too long since I blogged! There are many reasons for this but mainly a lack of time – which is still the case so explanations will need to wait for later.

Meanwhile, the news is that the free version of Fare City is now available in the App Store. Fare City Lite lets you play a time-limited version of the full game – hopefully long enough to get to see how addictive the gameplay is without quite satisfying the need for more. It also lacks the global leaderboard because … well, because there had to be something else missing, didn’t there.

So now I’m trying to figure out how to publicize a free application.

One lesson I did learn today is that the App Store is really dumb. The story goes like this.

When you submit an application to Apple you are invited to set an availability date. This is the date on which you hope your application will appear in the App Store. I say “hope” because Apple has to review the app first and no one knows how long that will take, so the availability date just defines the earliest date it could possibly show. When I submitted Fare City Lite I chose the date of October 28 simply because it was two weeks later and I figured two weeks was a good time to do some market warm-up. (It’s just a shame that the two weeks passed without any start to the warm-up process…)

Now, for whatever reason, Apple took slightly longer to approve than previously. To be precise, they took two weeks and one day so FCL was released to the App Store on October 29. But if you go look at its listing here you will notice that it was posted on October 28 – the original availability date.

So why does this matter? Well, it also shows in the release-date listing under October 28 too, so the day FCL arrived it was already on the second page of the listing! Apparently, the smart people correct the availability date as soon as they get the approval email from Apple; lesson learned for next time.

But I have to ask, what earthly reason can there by to have a release date that is prior to release? I just don’t get it.

Anyway, back to finding places to shout about Fare City.

Talk to you later.

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